Manhattan Beauty Supply

Category

Website

Role in project

Website Design & Development

Clients

Manhattan Beauty Supply

Overview

Delivering Better Business News With an Improved User Experience.

Manhattan Beauty Supply is a premium online destination offering a wide range of professional beauty, hair, and skincare products. Focused on serving both individual consumers and salons, the brand combines affordability with quality—curating top-tier products that empower confidence and self-care.

 

 

What We Did

The new eCommerce site elevated Manhattan Beauty Supply into a credible, conversion-friendly digital brand. Their bounce rate dropped by 35%, and their sales improved month-over-month thanks to an intuitive user experience, mobile-friendly design, and strong visual branding.

  • Custom WordPress + WooCommerce Setup
    Designed a high-performance eCommerce store using WordPress and WooCommerce for scalability and flexibility.

  • Elementor Pro-Powered UI
    Built fully custom product grids, shop filters, hero sections, and banners using Elementor Pro widgets for a premium visual feel.

  • Product Pages with Smart Features
    Each product includes detailed descriptions, ingredient highlights, image zoom, customer reviews, and related product suggestions.

  • Live Search & Product Filtering
    Users can instantly search by brand, category, concern (e.g., frizz control, dry skin), or ingredient, improving the shopping flow.

  • Customer Account Portal
    Integrated a full user dashboard for order history, tracking, profile updates, and product wishlist.

  • Secure Checkout + Payment Gateways
    Added Stripe, PayPal, and manual payment support with SSL for user trust.

  • Marketing Integration
    Connected Mailchimp, Meta Pixel, and Google Analytics for email list building and remarketing.

  • Shipping & Inventory Management
    Setup region-based shipping rates and real-time stock control to handle online order flow smoothly.

Built With

  • WordPress – Chosen for its scalability and robust content management system, ideal for managing a growing eCommerce brand.
  • WooCommerce – The backbone of the online store, powering product listings, cart, checkout, coupons, and customer accounts.
  • Elementor Pro – Used for advanced layout customization, product showcase design, and responsive page building without code.
  • Advanced Custom Fields (ACF) – Enabled flexible management of product metadata, homepage banners, and promotional content.
  • Custom CSS & JS – Implemented for branded UI styling, custom hover effects, and advanced interactive elements.
  • Stripe & PayPal – Integrated for secure and seamless multi-option payment processing.
  • Mailchimp – Used for newsletter signups and automated email marketing flows like cart recovery and promotions.
  • RankMath SEO – Applied for on-page SEO, schema integration, and sitemap management to improve organic search performance.
  • Google Fonts & Font Awesome – Provided modern typography and clean iconography to enhance visual design.
  • Responsive Design Tools – Ensured a smooth and optimized user experience across desktop, tablet, and mobile devices.
connect With Us!

Feel free to contact
Brand Jini

  • E-mail

    info@brandjini.com

  • Call Now

    (832) 650 0913

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